Studies on Horizontal Competition among Homogenous Retailers Based on Agent-based Approach
نویسندگان
چکیده
This paper adopts agent-based simulation to study the horizontal competition among homogenous price-setting retailers in a one-to-many supply chain (one supplier and multiple retailers). We model the supplier and retailers as agents, and design their behavioral rules respectively. The results show that although the agents learn individually based on their own experiences, the system shows an asymptotic convergence, which approaches Nash equilibrium. Based on these results, we discuss the effects of the retailers’ horizontal competition on the retail price, retailers’ and supplier’s profits.
منابع مشابه
Studies on Horizontal Competition among Homogenous Retailers through Agent-based Simulation
This paper adopts agent-based simulation to study the horizontal competition among homogenous price-setting retailers in a one-to-many supply chain (a supply chain consists of one supplier and multiple retailers). We model the supplier and retailers as agents, and design their behavioral rules respectively. The results show that although the agents learn individually based on their own experien...
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